This module is designed to walk you through understanding how important our personal brand is and more importantly, how we need to focus on what it represents. Our brand precedes us, it is used by others to describe us, in either a positive or negative way.

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Most people have not taken the time to think about their brand and what others experience of it. This is a concern as our brand largely dictates the opportunities we get in our lives and how people interact with us.

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By understanding the power of a brand and how to create a brand based on what you want to represent, you can take another step to ensure you achieve your purpose, vision, and goals in life.