This course delivers the skills and knowledge required to obtain and manage sponsorship for a business activity, product, service or event. As you progress through this course you will learn how to identify potential sponsors and determine their requirements and how to develop clear, concise and professional proposals including cost benefit analysis. You will learn how to communicate, negotiate and follow up with sponsors to facilitate future cooperative approaches and involvement. You will also learn how to distribute and present sponsorship materials and follow up promotional activities, and how to monitor and evaluate activities and make required adjustments to enhance value. The course is suitable for anyone working in tourism, travel, hospitality or event sector where sponsorship is sought to support business or community activities. Sponsorship may relate to a one-off activity, such as an event, or to ongoing operations, such as sponsorship of a particular service.